Ultra-customization of anti-aging cosmetics: scam or technological evolution?

The cosmetic industry is taking the turn of extreme personalization, in addition to offering vast combinations of products based on skin type, some brands are now available by skin color.

The validation cosmetic products’ effectiveness is often questionable by the size and type of studies, if there are any. In particular, the latter generally report a large number of subjective measures without metrics such as consumer satisfaction rather than its objective measurement of specific parameters such as wrinkle depth or skin elasticity. It is therefore difficult to imagine that stratifications in skin types and colors – a much more complex task – can really lead to concrete verifiable results.

But above all, what about the scientific aspect? We will focus, for our analysis, on the anti-aging / anti-wrinkle aspect which is the main objective of many of us.

Serums depending on skin type

Aging is a phenomenon which is independent of skin type; its genetic and biomechanical components, such as the reduction of collagen with age as well as endogenous and exogenous stress are of the same nature for all. Like a drug that works in mice and then is validated in humans, it is easy to imagine that pathologies – aging is one of them – are very similar across species.

An anti-aging serum does not have to be skin type dependent, it must act on fundamental mechanisms that go beyond subtle intra-individual variations.

If the skin type is causing a problem, such as extreme dryness leading to eczema, it is a dermatological disorder that should be treated independently. Acne as well as allergies fall into this same medical category; these issues should be dealt with on a case-by-case basis and are not cosmetic or skin aging related.

Customization to skin color

From an anti-aging perspective, once again, the parameters on which a cream must act do not vary according to the color of the skin; aging mechanisms are the same for all ethnicities. It is obvious, however, that clear skin will need higher sun protection than dark skin.

This is only linked to the SPF of a day cream but does not pertain to anti-aging mechanisms or other skin parameters besides melanin and sun protection. Moreover one should rather add an extra layer of sunscreen for days of strong exposure – and adapt frequency along with the quantity to one’s skin type.

At The Age Tech, we invest in research and are guided by the desire to be transparent. We neither follow hypes nor abuse customer trust. We neither follow hypes nor abuse customer trust. We base our products on technologies of epigenetic modulations and activation of targeted molecular pathways to concretely tweak aging mechanisms, which are the same for all.

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