Cosmetic products: how to decrypt what brands are telling you

Cosmetics: A deceptive industry

Cosmetics: A deceptive industry Marketing knows how to ride the noblest consumer trends and aspirations. Cosmetics are no exception, and the natural, organic and vegan mentions put forward by brands have slowly become traps rather than guarantees. Shopping malls’...
Cosmetic products: how to decrypt what brands are telling you

Interview of Dr. de Weber

“Our objective is to apply the science of longevity to skin” Specialized in aging genetics, Dr. Ivan de Weber is one of the co-founders and scientific director of The Age Tech. Interview with a man looking towards the future. Can you introduce yourself in a few words?...
Cosmetic products: how to decrypt what brands are telling you

Science: our methodology

Science Skin is the largest organ in the human body. It covers an area of ​​almost 2m2. With age, a number of changes occur. Cells become less able to fight oxidative stress. Genetic mutations build up. In addition, epigenetic changes take place. In other words, gene...