Blog
Anti-aging serum: Which product to choose?
A plethora of “anti-aging” products are jostling in a market in which choosing an effective anti-wrinkle serum is no easy task.
The Club
People who make The Age Tech what it is.
La Vanguardia – Salud Y Vida: Interview Dr. de Weber
Dr Ivan de Weber discusses the origins of epigenetic skincare and what makes our serum simple, effective and transparent.
Common beliefs within the cosmetic area
False beliefs and fallacious marketing arguments have tarnished the anti-aging industry. Here are a few examples to help you find your way around.
Our community: Aube Velan CEO
Through 11 questions, with regard to the 11 active ingredients in our serum, we will regularly highlight you or someone from our team.
Cosmetic products: how to decrypt what brands are telling you
Most brands use ambiguous terms that imply quality or even better, efficiency. Here are a few examples to help you differentiate between promises and reality.
The toasts
If you flood your toast with jam, the bread will absorb it; however it will not work if butter has already been spread on it. It’s the same with cosmetics, there is no point in having multiple layers.
An optimal Lifestyle to protect the skin from stress and aging
Beyond the nature of cosmetics, their use as well as lifestyle including sun protection, adequate nutrition and proper hydration are of the utmost importance.
Ultra-customization of anti-aging cosmetics: scam or technological evolution?
The cosmetic industry is taking the turn of extreme personalization, in addition to offering vast combinations of products based on skin type, some brands are now available by skin color.
Cosmetics: A deceptive industry
When it comes to riding the noblest consumer trends and aspirations, marketing can be king. Cosmetics are no exception, and the natural, organic and vegan mentions put forward by brands have slowly become traps rather than guarantees.
