Blog
Common beliefs within the cosmetic area
False beliefs and fallacious marketing arguments have tarnished the anti-aging industry. Here are a few examples to help you find your way around.
Our community: Aube Velan CEO
Through 11 questions, with regard to the 11 active ingredients in our serum, we will regularly highlight you or someone from our team.
Cosmetic products: how to decrypt what brands are telling you
Most brands use ambiguous terms that imply quality or even better, efficiency. Here are a few examples to help you differentiate between promises and reality.
The toasts
If you flood your toast with jam, the bread will absorb it; however it will not work if butter has already been spread on it. It's the same with cosmetics, there is no point in having multiple layers.
An optimal Lifestyle to protect the skin from stress and aging
Beyond the nature of cosmetics, their use as well as lifestyle including sun protection, adequate nutrition and proper hydration are of the utmost importance.
Ultra-customization of anti-aging cosmetics: scam or technological evolution?
The cosmetic industry is taking the turn of extreme personalization, in addition to offering vast combinations of products based on skin type, some brands are now available by skin color.
Cosmetics: A deceptive industry
When it comes to riding the noblest consumer trends and aspirations, marketing can be king. Cosmetics are no exception, and the natural, organic and vegan mentions put forward by brands have slowly become traps rather than guarantees.
Interview of Dr. de Weber
"Our objective is to apply the science of longevity to skin":
The Age Tech's scientific head does neither wear a white coat nor handle explosive test tubes, but that does not stop him from being a true expert in aging genetics. Discover our interview with the man behind The Age Tech's organic formulas.
Science: our methodology
The innovation lies in our strategy consisting of applying concepts of epigenetics to our knowledge in the field of aging in order to stimulate skin cells to produce anti-aging molecules.
The Age Tech Serum: Clinical Study
We have conducted an independent clinical study with the French Company COMPLIFE, to insure results’ transparency. The outcome is compelling at every level.
